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FOYÜ · How It Works

Your style guide,
in five steps

"Complete outfits, specific pieces, real links, built around your life."

FOYÜ delivers a personalised style guide with complete, shoppable looks, built by a human stylist, guided by your profile. Here is exactly how it works.

1
Choose and purchase your style guide

Pick the guide that suits your needs and complete your purchase. We currently offer a 3-look personalised style guide. Your guide goes into production once payment is confirmed.

2
Fill in your style profile

You fill in a short profile through our online form. No account needed. Your answers tell your stylist everything they need to know about your body, your lifestyle, and how you want to look. The more honestly you fill it in, the better your guide will be.

3
Your stylist reviews your profile

A trained FOYÜ stylist reads your profile carefully before building anything. They understand your brief, your body shape, your occasions, and your budget before a single piece is sourced. If anything in your profile needs clarification, your stylist will reach out before proceeding.

4
Your guide is built and delivered

Your stylist builds your guide and delivers it to your email as a clean, readable document. It is yours to keep, reference, and shop from at your own pace. No expiry. No login. No subscription required to access it.

5
Shop the looks

Every piece in your guide has a direct shop link. Buy everything at once, or pick up pieces gradually as your budget allows. The guide stays useful either way. Most customers find that buying even one or two looks transforms how they feel about getting dressed.


What you get

Your FOYÜ style guide is a complete, personalised, shoppable document built specifically for you. Here is what it contains.

Each guide includes a set of complete looks, each built around a specific occasion in your life. For every look, your stylist selects every piece of the outfit from top to bottom, names it, describes it, prices it, and links directly to where you can buy it in India. There is no guesswork and no research left for you to do.

Where pieces commonly need tailoring off the rack, your guide includes a fit note: what to watch for and how the piece should ideally fit your body. At the end of the guide, your stylist adds a short tailoring note reminding you that a good tailor is the final step in making any outfit look exactly right.

Each look also includes a brief explanation of why it works for you specifically, written in relation to your body shape, your lifestyle, and the occasions you told us about. It is not generic styling advice. It is the reasoning of a stylist who read your profile and made deliberate choices.

Your guide is delivered to your email and is yours permanently. No expiry, no account, no app. Shop from it the day it arrives or return to it months later.


Every brand in your guide is there because your stylist chose it for you. FOYÜ earns one fee: yours. We do not earn affiliate commissions on the brands recommended in your paid guide. No hidden incentives. Ever.

Frequently asked questions

Can I specify which occasions I want styled?

Yes. The profile form asks you which occasions you dress for. Your stylist uses your answers to decide which occasions each look covers. If you have a specific event coming up, mention it in the form and your stylist will factor it in.

How do you send the guide?

Your style guide is delivered to your email address as a clean, readable document. Once your guide is ready, you will receive it directly in your inbox. No app, no login, no link that expires.

Do I need to schedule a call with the stylist?

No. The entire process is asynchronous. You fill in your profile, your stylist builds your guide, and it is delivered to your email. There is no call, no appointment, and no back and forth required. If your stylist needs clarification on something in your profile, they will reach out by email.

Will the pieces fit my budget?

Yes. Your stylist sources pieces within the budget you provide in your profile. Where a single key piece runs slightly over, your stylist will flag it with context or offer a lower-priced alternative.

Are the products available in India?

Yes. All recommended pieces are available to purchase online in India. Your stylist sources from Indian e-commerce platforms and includes a direct link for each piece.

What if a recommended product goes out of stock?

Stock availability can change after your guide is delivered. If a piece you want is no longer available, write to us at hello@foyustyling.in and we will suggest alternatives that fit the same look and budget.

What if I don't like the recommendations?

We want you to love your guide. If something feels off, write to us at hello@foyustyling.in with specific feedback: which look, which piece, and what did not work for you. We review every concern personally and we will not leave you without a resolution.

Do you earn commissions from the brands you recommend?

No. FOYÜ earns one fee per guide: yours. We do not receive affiliate commissions or brand partnership fees on any brand that appears in your personalised guide. Every recommendation is there because your stylist chose it for you.

How do I reach you?

Email us at hello@foyustyling.in. We will get back to you as soon as we can.